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Cross is coming! No, wait … I mean THEY’RE ALMOST HERE!

June 16, 2017

It might get loud! 



FEED me!

May 24, 2017

I am very honored and proud to announce my newest sponsor, and my roll as official (unofficial and unauthorized) #FUnbassador for Feedback Sports!

Like most people, I’ve always bled red, but now I #bleedred while striving hard to put the #FU back in #FUn! I will do my best as #feedbackFUnbassador, spreading the #FU around!

I am now the proudly spoiled owner of the incredibly awesome Omnium trainer, with both Internal Progressive Resistance and track resistance units. Now I will be able to conveniently warm-up/cool-down at track races, as well as have resistance for specific training workouts. I don’t think I’ve ever been this happy about a trainer … ever!

Special thanks to my friend Katie Macarelli for taking the time to read my sponsorship request- “WHERE’S MY FREE SHIT?”. Clearly Katie understands the importance of #marketing and the need for an awesome #FUNbassador to help Feedback Sports reach the next level and meet all the SEO ROIs and being #disruptive … #somuchdisruption … this is why she’s the Marketing Manager, duh!

Keep your eyes peeled for special discount codes on my IG feed. 10% above retail! 20% if you mention you read it here!

Nobody puts the #FU in #FUn the way Feedback Sports and I will be doing!



TODAY is the TODAY you’ve been waiting for …

May 17, 2017

Ok, so today is the last day of the preorder window for the #sugarhigh kits.

If you’ve got an open, unpaid order on the order site, get’er paid up before midnight … or wait for a possible second round in the summer. If you’ve been on the fence about ordering, just remember that this kit will make all your wildest dreams come true … and puppies and kitties will lavish love upon you. And ponies … ponies too.

Joking aside, thanks for the support- looking forward to seeing kits on people.


Tick, tick, tick, tick … BOOM!

May 15, 2017

Like sands through an hour glass, these are the days of our lycra …

Time is running out on the preorder window for the new #sugarhigh kits. Since today is the deadline, and Mondays typically suck (and yesterday was a holiday), I’m extending the order window to Wednesday.

To those of you who have already completed your order by paying with credit card, thank YOU! You will be getting the matching Zevlin bar tape for free … unless you tell me you don’t want it, and I will pass it along to the next paid order in line.

If you’ve placed an order and not paid, or created an account and have not selected any items yet, the order for your kit is only produced if you prepay with credit card. All orders are shipped directly from Castelli after they are completed- current ETA is July 5th. So, if you want to get into the sweet #sugarhigh kit … Wednesday is the revised deadline to get all the details completed.

As always, and again- thank YOU.



May 10, 2017

Holy canoli!

Just got the full size printed color sample for the new #sugarhigh kits, and I can honestly say I’m blown away by the colors and how they truly “pop” on the material.

Trust me, the photo doesn’t even come close to capturing how vivid the colors are. Combined with the pink Zevlin tape, this is truly going to be an astronomically awesome kit. I’m thrilled!

Once more, special thanks to Castelli and Mike Heenan for being such excellent creative collaboration partners.

Now, get those paid orders in so you don’t miss out on the chance to get this kit for yourself!


The countdown is on! #sugarkits #sugarhigh

May 8, 2017

In case you missed the announcement last Monday, the newest #sugarkits creation is ready for preorder and the window closes this next Monday, May 15th!

The first 10 folks to place a paid order for bib and jersey will also receive a free roll of matching Zevlin bar tape. You look prettier, your bike looks prettier, and pretty much all your hopes and dreams come true. Would I lie to you? #ofcoursenot

If you’re into looking and feeling awesome on the bike, this deal has you covered.


Hey ladies in the place, I’m callin’ out to ya!

May 5, 2017

Maybe it’s because I’m the father of two amazing girls, or perhaps because the strongest figures in my life were almost all women, or maybe it’s just because I’m not an asshole and believe in genuine equality … but I’ve always respected women. I’ve never been big on the “shrink and pink” philosophy that has permeated much of the sports world regarding “women’s specific designs.” I fought that trend hard when I was running things over at Masi Bicycles. There was a huge push to chase sales in those days, trying to capitalize on the trend to develop “WSD” bikes. Some of those designs were genuinely thoughtful, to the credit of those particular brands, but many were simply pink paint jobs on badly designed products. Some of the bikes were damn-near impossible to ride with the super steep seat tube angles, crazy head angles, wonky fork rakes … small wonder many women rejected them after trying them. For Masi, we used the same frames as the men’s in most cases- lighter tubing in smaller sizes- with contact points more biomorphically suited to women- narrower bars, saddles with wider sit bone areas, etc.

But I digress …

One of the things I’m most proud of with the partnership with Castelli is the fact that the #sugarkits are offered in women’s styles. Unlike #shrinkandpink bike designs, Castelli’s women’s clothing has functional features suited to a better fit for a greater number of women. Shorter bib straps, wider hips, proper women’s chamois, and jersey with shorter torso, narrower shoulders, and silhouette more closely matching a woman’s shape. The goal of the kit design itself is to be “universal”, so the artwork works- in my opinion- for anybody who likes to wear stretchy clothing when they ride their bike. And the pink Zevlin bar tape is rad no matter what your gender is … this is Giro month after all!

I’d like to think that, if either of my grandmothers were alive today (and they were two of the biggest influences in my life), that they would say, “that looks really nice, Timmy.” Both of my daughters like the clothing and bar tape- and they have great style, despite being related to me. So, ladies, I hope you dig the kits as much as I do because it was important to me to be able to offer a women’s fit. A properly designed bike is totally genderless, but the fit, form, and function of clothing is one area where thoughtful women’s specific features make sense. Thankfully, Castelli makes some of the best in the business.

#sugarhigh preorder window closes on May 15th, and first 10 paid kit orders receive free Zevlin #sugar tape

Tim aka Sugar