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#sugarhigh- The second coming of Sugar!

May 1, 2017

Ever do a 100+ mile ride and bonk so hard that you roll wobbly into a 7/11, drop your bike on the ground, nearly slip and fall on the slick linoleum in your cycling shoes, get an Extra Super Double Gulp® size Mountain Dew and a bag of powdered donuts, and lay on the sidewalk covered in powdered sugar, looking like you just left Jan Ulrich’s retirement party for Tom Boonen? Me neither … except for that one time when I did.

That’s one of those rights of passage many of us have endured over the years of cycling; relying on a sudden #sugarhigh to help us limp our stupid asses home because we either didn’t prepare for the miles and conditions, or we bit off way more than we could chew. As my dad would say, “writing checks your ass can’t cash.” Lord knows I’ve done it more times than I can count. Sometimes, you just get carried away by going on adventures that you didn’t plan for, because the riding is too good to stop, or the company is too fun to say goodbye to. Epic rides get even more epic when you have tales of woe to tell afterward. I’ve often said, “stupidity should be more painful,” but I’m lucky it hasn’t (always) been painful for me. Small miracles!

Hence, the birth of #sugarhigh.

The bright colors and the awesome design are a lot like a blast of good ole sugar right into the bloodstream of your soul … but hopefully without the shakes and seeing spots or hearing voices. Unless that’s your thing, of course.

The initial order window closes on 5/15 … that’s two weeks to check between the sofa cushions, and cash in all those empty bottles and cans you’ve been hoarding. It’s worth it. The first 10 people to place an order for a bib and jersey kit will receive a special gift … details to be shared soon … that will really tie the room together. You know you want it. I know you want it. So get it! Initial delivery estimate is July 3rd … just in time to set off your own fireworks.

Thanks to Castelli and Mike Heenan for yet again creating an awesome design. This new colorway of the original #sugarcrash kit is gonna be gorgeous. The team order website is live now, so you can start placing orders today. Make sure you look for project Sugar Threads 17.1.

Basic details;

  • Bib shorts- $115
  • Jersey- $90
  • LONG sleeve Speedsuit- $165 (if minimums are met … and I *really* want one of these, so please order lots of them!)

Like the original #sugarcrash kits, these are race fit, so they are snug and will make you precisely eleventeen percent faster at a 30 degree yaw angle. #science If you like a looser fit, order one size up. If you like it sleek, snug, and aero(iseverything), then order your usual go fast size.

Needless to say, I am yet again stoked beyond words and can’t wait to wear this glorious kit!

Tim aka Sugar



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